​Is property investment for you?

When it comes to investing in real estate, equity is a key concept to wrap your head around. The Successful Investor’s Michael Sloan explains what equity is, and how you can use it to your advantage.

Benefits of property investment

Property is a reasonably secure, long-term investment. You can potentially earn rental income that covers your real estate loans.

You can also benefit from capital gains if you decide to sell down the track, and get extra financial benefits through taxation and gearing.

Investing in property can be a great way to build equity in your home loan. You can expand and diversify your portfolio, and reduce your risk – especially if you have other investments in cash, shares or managed funds.

Understanding the risks

Like any investment, property can carry risks. For example:

  • The income from rent might not meet your expectations, or cover your loan repayments.
  • The value of your property could go down, and you may end up with less money than you started with.
  • Getting quick access to your money can prove tricky.
  • You might earn lower returns than other types of investments.

It’s important to remember that investment properties are long-term ventures – and you’ll need to prepare for the highs and the lows.

Knowing your strengths and weaknesses

Investing in real estate often requires certain skills. It can help if you’re a business manager, marketing specialist, accountant, tax adviser, product developer, handyperson, customer service rep, inspector, or people manager.

If this doesn’t sound like you, it’s worth paying for professional help, or thinking about another investment strategy.

Investment property research

By doing some solid property research, you can help reduce the risks of investing.

As a general rule, you should always buy in sought-after locations, close to transport, schools and amenities. This means you’re less likely to have problems finding tenants, and more likely to win with capital gains down the track.

Whether you invest in a house or a unit, it’s important to buy a property that suits your budget, cash flow, and the location.

Other types of investments


Investing in shares is considered a growth investment because their value can rise. You can make money by selling shares for a higher price than you initially paid for them.

If you own shares, you can also get income from dividends – portions of a company’s profit paid out to its shareholders.

Keep in mind the value of shares can fall below the price you paid for them. That’s why they’re best suited to long-term investors who are comfortable dealing with the daily ups and downs in the market.


Cash is a conservative investment. This means that it generates regular income (through interest payments), as opposed to growing in value over time.

Cash investments include high-interest savings accounts and fixed-interest investments like term deposits, government bonds and corporate bonds.

Talk to an expert

Before making any big decisions, it’s worth talking to a us. They can help you decide if property investment, or other strategies, works best for you.

Get in touch with us at 08 8211 7180 or info@centramoney.com.au to find out how we can help you reach your financial goals.

Centra Money - Loan Brokers and Finance Advisers
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